INTRODUCING BERT RIVERS
CHARACTER DIFFERENTIATES BETRIVERS FROM ONLINE CASINO COMPETITION
BetRivers, a division of Rush Street Interactive, launched a new spokescharacter, Bert Rivers.
Bert has been frozen in time since the 70’s and has now awakened to be amazed by BetRivers’ sportsbook and online casino—a casino in your pocket!
While the brand’s main competitors tend to spend big on A-list celebrities, our approach infuses the category with a spirit of play and surprise.