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Bert Rivers, Frozen in the 70s

INTRODUCING BERT RIVERS

CHARACTER DIFFERENTIATES BETRIVERS FROM ONLINE CASINO COMPETITION

BetRivers, a division of Rush Street Interactive, launched a new spokescharacter, Bert Rivers

Bert has been frozen in time since the 70’s and has now awakened to be amazed by BetRivers’ sportsbook and online casino—a casino in your pocket! 

While the brand’s main competitors tend to spend big on A-list celebrities, our approach infuses the category with a spirit of play and surprise.

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