In the first national campaign since merging with Cedar Fair Entertainment, Six Flags Entertainment introduces we the Funsultant, a new character who makes sure all the beloved parks are primed for serious family fun.

The platform theme of “serious fun” focuses on what makes Six Flags its own unique space. The Funsultant is a dedicated specialist whose mission is to improve every little park detail until they are better, bigger and more fun than ever before. She is the straight-faced boss of all things seriously fun. As she says, “When I see their smiles, I’m overcome with joy. This is my resting joy face.”

“When it comes to family entertainment, there are any number of options people can choose, from amusement parks to ballgames, movies, zoos, beaches, and more,” said Stella Smith, VP of advertising and creative services at Six Flags Entertainment. “The goal of our campaign is to convince these fun-seekers that Six Flags offers a can’t miss, immersive experience that combines the fun, adventure, nostalgia, escape, and lasting memories that you cannot get from any other destination outlet. And at a great value.”