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Firestream header with chip bags

FLAMIN’ HOT FIRESTREAM

Frito Lay’s Flamin’ Hot portfolio got a fierce makeover to make it easier for heat-seekers to spot all the Flamin’ Hot snacks—Cheetos, Funyuns, Fritos and Doritos Flamin’ Hot—on shelves.

How to give the OG packaging a proper send off? With the first-ever Flamin’ Hot Firestream, a live spectacle on the @FlaminHot TikTok channel. The event, hosted by influencer James Henry, was lit (literally) with professional fire stunts, a firebreather, and Flamin’ Hot swag giveaways to send off the old look and celebrate the new. Strictly with expert pyrotechnic professionals on a closed set, of course. Shout out to legal!

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