
STATE FARM: BUNDLE IS LIFE
FOOTBALL + FUTBOL, BUNDLED
State Farm’s campaign for the 2024 football season leveraged the fandoms of the NFL and the Apple TV+ series Ted Lasso to highlight the company’s insurance bundling options and Personal Price Plan. To kick it off, “Bundle is Life” stars Cristo Fernández as his Ted Lasso character Dani Rojas, putting a twist on his catchphrase, “Fútbol is life.”
Meanwhile, Kansas City Chiefs QB Patrick Mahomes helps Jake from State Farm catch on to Dani’s hybridization of American football and fútbol. As Ted Lasso fans know, the conflation of the two sports was the premise behind the titular character and show, which is reportedly heading for a fourth season.